Source: Blogs Release
H & M is a European retailer that has gained huge popularity in the U.S. in just a short time, it is mass market gone prestige: "Mastige". The products offered have high end characteristics, but with prices and locations that make them accessible to a wide consumer base.
Mastige brands communicate with the public by choosing top models for creating limited edition ad campaigns.
The latest campaign for H & M is focusing on sustainability with a Conscience Exclusive Collection. Olivia Wilde, actress and humanitarian, will be the face of this collection designed to preserve the environment. The collection will feature styles made from a variety of organic fabrics inspired by cultures from Africa, Aisa, and India. Dresses with hand drawn prints will be the staple piece.
Mark your calendars for April 16th, 2015! The collection will be available in over 200 stores, and online. H & M is my favorite go to place for chic style and affordability! Take the day off work and shop til you drop!